Monday, 6 October 2008

Time To Get Online

When was the last time you used the Yellow Pages to find a restaurant?

...or trekked down to your local tour operator to book a flight?

Most likely you searched online for these by using or another online directory. It didn’t cost you any money, it was easy and most importantly, the results were immediate! Last year 53% of UK adults said they used the internet at some time in their lives to buy goods or services, with 78% of these purchasing online in the previous 3 months (National Statistics Omnibus Survey 2007).

If your business does not yet have a web presence, it’s time to get online…the web is more than 20 years old now! According to the Computer Industry Almanac, the worldwide internet has now reached more than 1 billion users, with the UK now ranking Number 6 for internet usage with over 35 million users. No matter how small your business is, the web has levelled the playing field. As long as you have the business support and processes in place, the potential is enormous.

Consider these benefits:

- A web presence will give your business visibility and exposure to potential customers
whenever it’s convenient for them
- Customers expect to find you online; it is seen as a sign of professionalism
- You can demonstrate your products and services online through photos and testimonials
- Promoting your site online will give you 24/7 marketing, all year round
- Retaining your customers is made easier through online marketing: informing them of
discounts, special offers and new products / services

Still not convinced? Think about lowering your costs and making workflows more efficient, the web could actually save you money! Lots of businesses use the internet to source new suppliers, order materials. Others use their websites to take bookings and raise awareness, saving on staff and marketing costs.

Visit us next week for some tips to help you determine the best way for your company to establish their web presence!